Spikes Asia
HAKUHODO INC., Tokyo / NTT / 2022
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This is a story about the distance between people, born from 12 data points.
Due to the spread of COVID-19 infection, one couple can no longer see each other. They live in different places, work in different jobs, and live in completely different environments, but the distance between them gradually becomes unstable. However, they eventually realize that they are not alone. They realize their honest desire to see their family, friends, and most importantly, their loved ones. Then, they make one big decision...
Rather than simply creating a fictional story by listing data, we sublimated the story based on data, calling it a "data based story" so that everyone who lives in 2020 can enjoy it as their own story. The result was a chemical reaction between the emotional visual expression and the real data that supported it, creating an unprecedented sense of empathy.
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