Empty bottles were collected from 300 establishments and turned into “bottle lamps” with a unique image of a bird engraved on each one. The bottles were presented as a gift to the 300 establishments where they are in use. The aim of this project is to deepen the level of communication between the brand, the carriers of the product, and customers.

The bottles, which had a great tree as their symbol, are all returnable bottles. They were collected and washed and then reused. The bottles used in this project have been to various establishments and have been held by many customers. On each bottle lamp a unique image of a bird was carved by hand. Each one is the only one of its kind. These birds represent those who enjoy the beer. Like birds looking for a place to rest their wings, HEARTLAND is loved by its customers. HEARTLAND’s goal of becoming a place for people to stop and relax is represented by the symbolic great tree and these engravings.

The bars and eateries that carry HEARTLAND are particular about beer. The bottle lamps served to strengthen the bond between the brand and these establishments. By doing this, customers are able not only to enjoy the beer, but also to be introduced to HEARTLAND’s world. These bottles became an opportunity for the creation of, and the strengthening of communication between establishments and customers. The message that was spread was very fitting for a brand that has grown by being passed from one person to the next.