This year, we based our communication on the concept of 'human warmth'. Cepsa is close to its customers, working closely with them for many years. By adding this thought to the idea of warmth and heating, we came up with our idea: 'Patchwork'. In a mail shot created on fabric, we build up not only our message but a quilt using this ancient craft. At the end, we presented the promotion that we have mapped out for this year in which all the gifts are designed to be shared with the people who the administrator wants to.

100 % of the Administrators contacted took out Cepsa Heating Fuel-Oil for some of their residents’ associations.In general terms, the increase in consumption among the associations managed by the administrators contacted rose by 4.5% compared with the previous year. This campaign is a finalist in the John Caples Awards.