Heineken wanted to promote their great sponsorship with UEFA Champions League 2009 by launching a Heineken UEFA 2009 special edition can that will imprint the 2009 final score as unique selling point.

The Stadium of Dreams was constructed from 332,654 cans that consumer placed on the micro site. Which became a landmark throughout the tournament for consumers to witness the UEFA Champions League 2009 final score engraving on the new Heineken UCL can before the actual launch to the market.

Thousands of people gathered to witness each round of live matches shown from installed LCD for many weeks, up until the final result on 27th of May that was engraved on the new Heineken UCL can before actual launch date. During the first week of the micro site there were over 200,000 page views, the sales of this new Heineken can grew more than 135% with over 26 million baht returned media value. Millions of these Heineken UCL cans were sold out during the first two weeks (mostly bought by Non-Manchester United fans.)