Cannes Lions
REMO, Madrid / HEINEKEN / 2006
Overview
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Credits
Outcome
The results were 100% successful. All of Heineken's employees found out at once about the new deal. 85% of these sent emails to the marketing department congratulating them on a job well done. What is more, several of the airlines which had been contacted soon made enquiries to Heineken about the new format and its price.
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