FILMMASTER, Milan / HEINEKEN / 2009
Friends are moving into a new flat.
They are bringing all useless and futile stuff to furnish the place.
The last guy arrives dragging in a washing machine.The others freeze and look at their friend in silence.
A line appears: ARE YOU STILL WITH US?The washing machine is now used as a beer cooler on the veranda.Heineken. Made to entertain.
SAINT-JACQUES VALLÉE Y&R, Montreal
2016, MICROBRASSERIE ALCHIMISTE