Heineken wanted to see whether legendary travellers were born or made. So they carried out an experiment.

Recruited some guys who were up for a bit of adventure. Taking them as far away from their comfort zone as possible to see if they could make it back home. Welcome to ‘Dropped’, a campaign that took six different men from across the world and dropped them in remote global locations with nothing but the most basic of supplies and directions.

Three directors worked as a close team together with the creatives on a new way of storytelling. They created a seemingly uncontrollable set, still visually spectacular by adding imaginative elements to the real world. By casting non-actors, the films are both authentic and entertaining. The directors worked with a small crew, did the cinematography themselves and spent almost the entire budget before the lens. To make the films hyper realistic, the production team was forced to be extremely flexible. They had to anticipate on the behaviour of the cast, last-minute possibilities of locations or unforeseen conditions.

We believe todays film craft is not about executing perfectly scripted commercials; the power of real craftsmanship is in creative storytelling that engages the audience.