After only a week available on the iTunes Store, over 1,000 unique users have downloaded Heineken Cheers.

Thanks to the application’s features for developers, Heineken Cheers has also created much more detailed profiles of the brand’s consumers. We’re not only able to measure how many times the application is downloaded and used. Now, for instance, we also get to know more about who’s toasting with Heineken, as well as more about where and when the toasts are happening.

Going mobile has given the brand precise knowledge about the context in which consumers interact and have good times with green bottles.