Cannes Lions

HEINEKEN/TENNIS MASTERS CUP

BATES ASIA SHANGHAI, Shanghai / HEINEKEN / 2006

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Overview

Entries

Credits

OVERVIEW

Execution

Heineken connects people to the world of Heineken through the sponsorship of a new sporting event - Tennis Masters Cup. Bring them memorable and inspiring experiences.

Outcome

Shanghai: Full three months calendar of eventsBeijing: Six weeks of promotional activities leading up to the eventChenDu and Guang Zhou: Four weeks of promotional activites

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