In the week before Christmas, we sent the sales team a series of five emails containing excerpts of an animation called ‘Helen’s Christmas’. This animation is based on a recording of ‘Helen’ who is keeping an audio diary of her experience of OAB at this most poignant time of year. Helen’s words highlight the emotional and physical impact of overactive bladder.

We wrote a script based on the language used by real patients to describe the everyday problems they encounter with overactive bladder. The animation style was deliberately simplistic to make a contrast with the realism of the voiceover and to help people focus on the emotion in the spoken words.