- Promotion boosted growth at +5%- Over a 1% uplift in penetration- +5% uplift in sandwich occasions with Hellmann’s- Usage in over 2% of in-home and lunchbox occasionsIn terms of trial/retrial generation, the DM generated a coupon redemption rate of 15% and door drop of 4% which collectively delivered 67, 500 new/lapsed users alone.Client was incredibly pleased with the results of this campaign and it has been upheld within Unilever as a real success story!