The creative solution of the agency: organize a temporary Hello bank! Pop-Up Store and make tangible what you stand for. You can tell as a bank that you are the best via a classical ad campaign but we believe that it's much stronger if youngsters discover this themselves. Various themes, within the field of interest of youngsters, come alive in the Pop-Up store: music, innovations, mobile banking, fashion & lifestyle, art, ... a great scale of experiences that are quite unique. If your bank is within your mobile phone, you should also connect to youngster's life style. In this way you so become their buddy bank.

"Hello bank! Pop-Up store is much more than just a bank", said Michael Anseeuw, Head of Hello bank! Belgium. "Physical contact is important, even for mobile banking. Thanks to the Hello bank! pop-up store, we give an innovative mobile interpretation. Where experience is the driver for our audience."

Facts & figures:

More than 5,000 visitors in nearly 2 weeks! Positive evolution in visitors per day, worth of mouth is working.

More than 50% of the visitors are registrated as potential clients.

1,385 participants at the Tomorrowland competition.

376 youngsters got themselves scanned in 3D.

260 youngsters participated at the creative workshops.