Cannes Lions

HELLO FATHER

DEUTSCH LA, Los Angeles / TACO BELL / 2015

Film
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OVERVIEW

Description

We open on a young woman walking down a city street with her boyfriend. His hands are full: In one hand he’s holding a Rolled Chicken Taco in the other he’s holding some dip and a Taco Bell bag. They turn a corner and run into an older man, her father, walking with a business associate. They look surprised.

The girl introduces her dad to her new boyfriend. The dad holds out his had to greet him. We see Mark look down at the Rolled Chicken Taco and dip as he tries to figure out how to shake the hand. He looks down and realizes he doesn’t want to put down his delicious Rolled Chicken Taco or dip.

Finally, he leans forward and awkwardly kisses her dad on his forehead.

As he pulls back, he realizes what he did. The father stares at him, embarrassed. His business associate looks uncomfortable. The girl looks horrified.

In voice over, we hear, “So easy to dip, so hard to put down.”

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