Hello bank! is BNP Paribas’ mobile banking solution. To mark its first anniversary, Hello bank! wanted to launch a unique initiative and build a new experience to develop its brand preference and awareness, and to engage consumers.

The easy solution would have been to sponsor music concerts like any other banks but since Hello bank! isn’t your typical bank, we wanted to invest in the music field with a never-seen-before idea, in-line with the customer’s behaviours and expectations.

With that in mind, we created the first crowd sponsoring platform dedicated to music: Hello play!. where every time you listen to a track via your usual streaming services, you collect coins which you can redeem on music projects, artists or makers.

The more people listen, share, and like music via their usual streaming services (Spotify, SoundClound, Deezer…) the more they can collect and redistribute “Hello coins” that Hello bank! turns into real money to fund music projects.

Listen. Earn. Give back.

It’s as simple as it sounds and it’s free and open to everyone (client or not of Hello bank!).