Cannes Lions

helpING

ROSAPARK, Paris / ING BANK / 2018

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Film
Film
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Description

At the heart of a temple in an impenetrable jungle, an adventurer is trying to escape from a pit full of crocodiles. One of his fellow adventurers comes to help him.

During the rescue scene, the dialogue between the two characters is based on a real telephone conversation between an ING Direct customer and the advisor, who is helping him out with his problem.

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