Cannes Lions

HELSINGIN SANOMAT NEWSPAPER

TBWA\PHS, Helsinki / HELSINGIN SANOMAT / 2004

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People are thinking: HOW COME WE WASH TOWELS, WE’RE CLEAN WHEN WE USE THEM? WHY IS IT SO HARD TO STOP BEFORE OTHERS DO? HOW COME FORTUNE-TELLERS AREN’T LOTTO MILLIONAIRES? WHY DON’T WE EVER SEE PIGEONS WHEN THEY’RE BABIES? WHY IS SO LITTLE TO ONE SO MUCH TO ANOTHER? All questions deserve answers. HELSINGIN SANOMAT NEWSPAPER

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