Since the stars of the campaign are the real veterans and not some actors, the viewers can easily identify with them. In addition, on the webpage of the veterans, consumers can learn more about the players, leave them a message on the message board, read the match reports and follow the teams’ performance. Since the commercials are aired according to the match schedule of the team, it gives the campaign always a sense of actuality.

Helvepharm is the only pharmaceutical generics company who shows a growing market share in 2007. All other companies are loosing market share. The client as well as the doctors - which are, besides the consumers, an important target group, are extremely proud and satisfied with the results.