Keeping in mind that the youth of India feel strongly about society and its ills, Henko needed an idea that had a strong social message while keeping it cool.We sent out t-shirts with funky illustrations to a database of young corporates. These illustrations were stained with paint to depict various social evils. A Henko Stain Champion sachet was attached to the t-shirt. On washing, the stains were washed away making the illustrations stain-free of social evils.