Cannes Lions

HERA COSMETICS

COM@S, Seoul / AMORE PACIFIC / 2005

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What are women's three dreams in pursuit of Beauty? Well, it might be to have beautiful proportions, no wrinkles on their face and white skin.HERA invented 3 line-up products that answer women's desires. The picture of a beautiful S-shape proportion woman occupies the attention and induces the consumer to click the creative. The creative shows the change of a women's fat body to an S-shape, beautifully proportioned as the picture rolls up. The creative led the consumer to experience the making of beauty by clicking the mouse.

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