The brand essence of 'HERA' is Premium mysterious sensual beauty. This is the 3rd TVC in the campaign launched in November 2005 in order to strenthen its currrent brand image.

TVC starts with the climax part of BGM, an actress is runnning wearing the Missoni '2005 F/W collection, at a Eurasian railway station. The Actress runs away into a chamber, then European Police chase her, while peeping through the window they find 'HERA' lipstick in the corridor.

Despite the short time of just 15", this TVCexpresses well HERA's own beauty, which has a remarkable balance of mystery and modernness.