Bring girls a ‘real-life’ fantasy straight to their cellphones. We personified five luscious Herbal product lines, turning them into fantasy guys. Girls were enticed to give their number to their fantasy guy and the fun began. The relationship went back and forth for up to 35 text messages with surprises along the way including a chance to win a fantasy getaway.

Many jealous boyfriends and happy texting girls. An average of 3 minutes spent on the site, with a 30% increase around Valentine’s Day.