Cannes Lions

HERE PEOPLE DECIDE, NOT PAPER

SLAVA, Moscow / LIFE GROUP / 2014

Case Film

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LIFE Financial Group claims a revolutionary approach to working with its clients. Personal managers have the freedom to make decisions regardless of what papers a client has or does not have. They make decisions based on common sense rather than on bureaucratic document checklists.

We remind people how the cruel “piece of paper” can rule their lives influencing the course of events and making life less comfortable at every turn.

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