We wanted to put creativity at the service of basketball, to increase the campaign concept #HERETOCREATE.

The illustrations were created taking inspiration from the features of adidas products: five different shoes specifically designed by NBA players.

The game-plays are alternated to some different supers for each player and to some key words, everything created according to the role, the technical characteristics and personal infos.

All these to enhance the fundamental concept of the whole campaign #HERETOCREATE. Because this is exactly what is going to be told, the ability of the players to put their souls on the court, to create new emotions and to put their creativity at the service of basketball. Creativity: it’s all we need, is where everything begins. That’s why we love this game.

The illustrations were created frame by frame in all the seven videos and we shot the shoes details.

The campaign has been online for a week and counts thousands of views and contacts on social networks, and the hashtag #HERETOCREATE trended organically near the playoffs matches.