People think doctors are serious and the way we talk to them should be less creative, more technical. But doctors are humans just like us. And making them feel something is the best way to get them on our side. To do so we had to show them that we don’t just understand the patient’s pain, we understand their pain. So we came up with the concept: “VALTREX.

Faster relief for everyone.” Doctors don’t like Herpes patients that much because they complain a lot and are handful. It’s painful for both and VALTREX gives them both the break they deserve.

The main Key Visual was used to develop Posters, Brochure, E-detail, Leave Behinds, Dosage Cards. Materials were used in the Dubai Derma Exhibition –Valtrex Stand and as a method of communication with the Visitors. It will also be used as Digital Detail Aid that the medical representatives will use in promoting the drugs to the doctors which has all the medical data too.

Doctors and Herpes patients suffer from the same symptoms. No brand has ever used such approach and that emotional trigger generated an incredible response:

30% increased footfall at the Dubai Derma stand compared to last year’s exhibition.

An on site survey appointed how visitors reacted to the Poster: 85% found it attractive and creative, 71% laughed and accepted the campaign positively, 77% found it unique and questioned about the concept and idea behind it.

Although the campaign just launched, we can already see an impact on prescription with a 5% increase in prescriptions