Brief:Create a brand advertising campaign that positions Herringbone as shirt makers with exceptional attention to detail.Solution:We tell the story of a man who was born with a genetic condition that stopped his hands from growing. These small hands are a constant source of misery to him until he discovers his ability to sew with incredible detail.Response rate: The campaign was launched in October and attracted a huge amount of attention. It was posted on websites around the world, written about in National Newspapers and helped Herringbone achieve excellent sales over the Christmas period, while firmly positioning them as world-class shirt makers.The ad is currently still on air and in cinemas and will continue to run over the following year.