To create a packaging for Hesrshey's Kisses chocolate to make its debut well in the russian market.Hersheys Kisses is a famous light hearted American single packed chocolate well known by its paper plum that helps to unfold the aluminium around it.It should be elegant. To be presented as a gift and at the same time appealing to the regular consumers.

The concept created was: CELEBRATION.The lights around the packaging deliver this idea of newness with a twist of modernity.Celebration was the best concept to bring alive the light hearted attitude to the packaging yet keeping it elegant enough to be presented as a gift for someone.

The packaging was tested among other concepts in several markets in Eastern Europe besides the russian one. It has won in very single country among the consumers.