HerzSprung – HeartLeap – a two-minute online film showing the touching story of a man who seeks to overcome his fear of heights and learn skydiving – just to give his wheelchair-bound mother an unforgettable day.

Connected to a promotion on our website, where people could win a free Opel car for a weekend spent together by submitting their own idea of a very special Mother's Day.

The tagline: "She gave you life. Give her this day."

HerzSprung – HeartLeap – was the title of our integrated campaign.

It started one week before Mother’s Day, with a two-minute online film showing the touching story of a man who seeks to overcome his fear of heights and learn skydiving – just to give his wheelchair-bound mother an unforgettable day.

To immediately engage our audience, we invited visitors to our website to come up with their own ideas for a very special Mother’s Day.

Finally, on Mother’s Day, HerzSprung aired on television and in cinemas.

Accompanied by a print ad in Germany’s biggest Sunday papers.

Tagline: "She gave you life. Give her this day."

We received countless inspiring responses — and rewarded the best ideas with a free Opel car for a weekend spent together.

The campaign moved people all over the country and ignited a debate about care and responsibility for the elderly.

HerzSprung had an extraordinary effect throughout media nationwide. It generated media buzz and within only the first week, achieved over 50 million media impressions.

And even famous Bundesliga club Borussia Dortmund shared our story on their Facebook site.

Opel earned an enormous surge of attention.

But more importantly:

So did Germany’s mothers.