If there's one thing standing in the way of men enjoying beer, it's women and their distaste of beer guts.

"You're getting fat," they complain. "Maybe you should cut back on the beer," they say. And they're right.

But now DB have just the answer – Export 33. It's brewed 33% longer, to be full of beer, but not carbs. That means a tastier beer for him, and a tastier him for her.

So in a tongue in cheek way, this ad convinces women that Export 33 is the beer they want their man to drink.

And men get to enjoy drinking as much Export 33 as they like.