Cannes Lions

Het Nieuwsblad: The race is ours

LDV UNITED, Antwerp / HET NIEUWSBLAD / 2016

Film
MP3 Translation
MP3 Original Language

Overview

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Overview

Description

A voice over is complaining about the typical Belgian weather: rain.

In SFX we here all sorts of rainfall. Drizzle, downpour, storm, …

While we focus on the wet climate we know in Belgium, the SFX gradually introduces a cyclist’s breath. Clearly he is delivering a big effort, exhausted by cycling in the cold rain.

From now on the voice over stops complaining and thanks the gods for the typical bad Belgian weather. Because this is exactly what will mould this young talent into a real classical Belgian cycling hero. In the SFX we know here a crowd that is cheering in the background At the end, we here the claim: Het Nieuwsblad. The race is ours.

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9 items

1 Eurobest Award
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2020, HET NIEUWSBLAD

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