Cannes Lions
Y&R SINGAPORE, Singapore / REPUBLIC OF SINGAPORE NAVY / 2014
Overview
Entries
Credits
Execution
A young ambitious engineer loves nothing more than a challenge, something that makes them feel like a winner even before they've started. Recipients had to use their engineering knowledge and assemble the tool to see the rest.
Outcome
Out of 25,000 mailers sent, the response rate was 4.8%. That's 200% above average.
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12 items