Soon after the announcement of a big festival in Brazil, a phenomenon happens among young Brazilians: a crazy quest for the lineup. In order to help them, Skol created a music video releasing the main bands of the Lollapalooza Festival, but did this not in a boring way. Skol hid Easter Eggs in the video. Clues inside the video identified the 18 main bands that were going to play in the festival. Plus, a day after the Festival, we launched an interactive version of the same video for people to replace the covers of vinyl records with photos of their favorite moments at Lollapalooza.

The video clip was launched on Skol's Facebook page, and other channels of the brand. Initially, the purpose was to present the festival's lineup in an unprecedented way. Covers and animated posters sang the song of the video clip. It was in the second part of the campaign that the video became interactive. A tool would allow connecting the Instagram account to the video to choose the photographs that would replace the image of the posters and vinyl records.

Sales during the festival:

115,000 liters of Skol

Almost 1 liter per capita

More than 1.2MM views of the video

The campaign reached 15 million + on Facebook, where the video alone talked to approximately 6 million people. Together, YouTube and Facebook accounted for over 2 million views of the campaign video.