One of Nike Basketball’s biggest missions is to bringing basketball to a wider audience.

Nike needs to make playing basketball cool, not only among basketball fans.

48 schools entered the game, and 12 high schools entered the city-level semi finals.

Leading up to the semi-finals, we created outdoor murals featuring all the semi final teams right outside of the high schools.

On the No.1 sports platform Tencent Sports, the team scores were scrolling front and center next to all the NBA team scores.

Across top sports news apps, we featured the games as well as MVPs from each game, again, next to news of all the top sports stars and teams.

The players and games are also featured in China’s national sports channel CCTV 5 as well as local sports TV station.

All the tickets to the games are sold out weeks in advance. We livestreamed the finals and semi-finals on Tencent for those who can’t get in and to and to amplify the impact.