Every year Viktor Rydberg High School produces a play. This year it was the school’s interpretation of RENT, a musical about poverty and what it’s like to live in a condemned building.We made a radio spot where you hear a young boy, whose voice is beginning to break, practice singing the title song of the musical. Listeners were encouraged to book tickets.

The goal was to get as big a response as possible, but the goal was also to have a full house at the premiere.

All scheduled performances were sold out plus 5 extra performances.