Cannes Lions
TBWA\BRUSSELS, Brussels / EUROSTAR / 2010
Overview
Entries
Credits
Execution
High speed train Eurostar recycles the trash from one trip into an artwork communicating its ecological program to the travellers in the Brussels departure hall.
Outcome
In just the first 3 days, more than half a million unique surfers visited www.londonvirus.be. This equals almost 20% of all Belgians that are interested in city trips.The number of Twitter followers and Eurostar Facebook fans doubled in a couple of days, the latter exceeding the one of the Belgian premier football league.These are preliminary results, before the actions based on media partnerships were launched.
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