Cannes Lions

HIGHLIGHTER PENS

OGILVYONE WORLDWIDE, Frankfurt / C. JOSEF LAMY / 2005

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

A letter which comes straight to the point. Four lines are enough.

Those who want to know more can read the entire PS, which is also a product demonstration (the essential parts are marked in bright yellow).

Outcome

An unexpected number of orders in the traditionally difficult segment. Total order value exceeded the objective by 359%.

The mailing won a Bronze German Dialog Marketing Award.

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