Tommy Hilfiger Denim invited customers at selected European stores to join the "Leave Your Mark" gallery, by adding their pictures to an interactive wall using pioneering interactive storefront technology.The digital storefront enabled customers to interact with the Hilfiger brand - even outside business hours. The system centres around a new technology, that turns normal shop windows into an interactive display.

Coupled with optical rear projection screens and a camera behind the window, the systems allow passers-by to interact directly. Users can pose, take their own photo, then manipulate and add effects ready to be printed onto unique T-shirts and projected onto major buildings.

Campaign delivered both engagement and dialogue, Client believes it has had a positive impact on sales and awareness.The campaign drove 29,000 unique visitors to the website with 350 consumers ‘leaving their mark’ in London in 12 days and approximately 180 consumers ‘leaving their mark’ in 10 days in Amsterdam.