For Hip-Hop Velvet Touch, our insight was to develop a campaign specifically inspired by the material it is made of: velvet.

An illustrator realised icons, decorations and titles of the entire campaign. Once all the pieces were drawn, we made up 2 big carpets. Then every single piece has been realised manually and sewed on the velvet.

More than 300,000 Hip-Hop Velvet Touch sold in the first 3 months.