We helped build the brand from the ground up – packs, in store, personality, purpose and all.

Taking the Hippeas name as our key inspiration, we set out to create a brand that would appeal to today’s modern hippies.

As the brand name alone unlocked such a rich visual language in the mind, we wanted to avoid the clichés of the hippie era and create something truly charismatic and relevant for the global snacking market.

Every touchpoint became an opportunity to build a bold, vibrant and truly campaignable identity to tell the brand’s story. By creating a complementary partnership between visual and verbal expressions, the look-and-feel is strikingly bold and simple – a bright yellow brand colour and an abstracted Hippeas smiling face, with the eye subtly referencing a chickpea. This creates a smile in the mind and instant recognition. The brand language and tonality strike a balance between the socially conscious ethos of the hippie movement and an irreverent humour to appeal to today’s savvy consumers.

Words and phrases such as ‘power to the peaple’, ‘peas, love and giving back’, along with the flavour descriptors ‘In Herbs We Trust’ and ‘Far Out Fajita’ became part of the brand vocabulary. From brand positioning to brand idea, we created every touch point for Hippeas: packaging, in-store displays, outdoor activations, website, social media content and promotional merchandise.

Distribution: Within 4 months of launch, Hippeas secured listings in over 18,500 stores across the UK and US, with packs being found everywhere from Starbucks and Whole Foods, to Planet Organic and Holland & Barrett. So far, not one retailer that has been approached has refused to list Hippeas and no price promotion has taken place.

Consumer engagement: And it’s not just retailers who have been engaged by the brand. Consumers have also fallen for Hippeas' unique personality and proposition. A number of consumers who have discovered Hippeas have emailed the brand to express their affection and excitement; the Hippeas team now receives around 80-100 emails everyday from consumers expressing their love for the brand.

Projected sales: The brand is now on track to hit revenues just shy of £1m in less than 7 months (UK) and $6.5m by summer 2017 (US).