The custom-crafted logo that cleverly employs serifs to embed a pill, representing the entire brand, forms the foundation of a vibrant system.

From the catchy & playful name, to the bright & vibrant color palette married with an approachable sans serif typeface – the identity is bold, confident and full of fun. A witty yet informative tone-of-voice and the bespoke 3D illustrated characters infuse energy & dynamism to allow the brand to stay true to itself and the consumers.

We created a visual identity system that is bold and vibrant to bring to life what the brand is truly setting out to do – disrupt a complicated industry with honesty and a spirit of playfulness.