To announce and promote Hit’s new Seek 'n' Kill nozzle innovation. This unique nozzle gets into hard-to-reach places and destroys roaches at the source. Hit Seek 'n' Kill gets into the smallest of crevices to kill roaches at the source.

A woman’s magazine was used as a touch point for this. The innovation was a simple and effective demonstration of the nozzle’s unique ability to get into the tightest of spaces and attack the problem at the source.

The response to the innovation was substantial. The simplicity of the device caught people’s attention immediately and the method of delivering the message (a magazine) proved to be very cost effective.