At Ogilvy Paris, we are sure that testing our ideas can occasionally help us improve them. But for anyone who is struggled through a particularly difficult round of focus groups, sometimes it can seem like even an idea as splendid as Christmas might barely limp its way across the testing finish line. So whilst we can not wish you a Merry Christmas, here is to a holiday season full of good spirit and to another year in search of brilliant ideas…that make it through testing.