Cannes Lions

HOCKEY SEASON TICKETS

TRIBAL DDB WORLDWIDE, Dallas / FORT WORTH BRAHMAS HOCKEY TEAM / 2004

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Target audience: male hockey enthusiasts, age 18-45. Brief was to stress how close to the action season ticket holders can get in minor league hockey. In that way it's a much better fan experience than NHL hockey, which is played in cavernous 20,000-seat arenas. The marketing objective was to generate inquiries about purchasing season tickets for next year's home schedule.

Similar Campaigns

6 items

Rebuild the World 'Holiday'

THE MILL, London

Rebuild the World 'Holiday'

2022, LEGO

(opens in a new tab)