What goes through a hockey player’s mind after he wins The Stanley Cup? Good question. We decided the best way would be for them to tell us.

This campaign continues the theme that helped fuel the Blackhawks’ quick rise to the top… but takes a big pause to reflect. Hockey is such a fast sport, we thought it would be interesting to slow it down. Way down. Even musically… with sparse notes from the team’s famous theme song. The result gave us dramatic portraits of the players alone on the ice. With nothing more than the puck, and their thoughts.After all, the fans just want to know one thing… that their favorite players want to win another Cup. And another one. And one more after that.