To create a premium line ice cream range for the Unilever Heart brand in Latin America.- An very Indulgent Ice cream with a real rich formulation.- High quality ingredients with a lot of sauce & pieces.

- A gourmet combination for each flavor.

The first approach was to create sophistication without being minimalist, we wanted to bring appetite appeal and personality to the packaging.We wanted to bring to the packaging all the indulgence that the product has from its sauce overload without making all those boring splashes of chocolate.For this a fun yet sophisticated sauce leak was designed to convey the product richness and differentiation from its competitors. An elegant wire of sauce combined with a warm background was created to mix the ingredients and the ice cream.

A rollout to other countries in Latin America is already in course.