Cannes Lions

HOLEPROOF CLOTHING

CLEMENGER BBDO MELBOURNE, Melbourne / PACIFIC BRANDS / 2011

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The TV commercial follows the journey of an Aussie bloke wearing only a loin cloth and a pair of Explorer Socks hanging out with a a tribe of Kalahari bushmen. The commercial finishes with his reaction as he takes off his Explorer Socks at the end of the day to suddenly “awake”, and find himself in deepest Africa.

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