Cannes Lions

HOLIDAY CARD

DDB NEW YORK / DDB / 2014

Awards:

2 Shortlisted Cannes Lions
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Overview

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Credits

Overview

Description

We wanted employees to get more out of 2013’s holiday card than just a cheesy email.

Execution

Inspired by Santa’s Naughty Or Nice list, 2013’s holiday card was more than just an email. But naughty or nice is too black and white for this industry, so we added some grey.

Employees and clients were emailed a company Naughty Or Nice website where they could decide what kind of person they’d been that year by choosing between four custom-made typographical posters. The options were Nice, Nice-ish, Naught, and Naughty As Hell.

Outcome

Employees or clients that chose a design received a poster in the mail so that they could hang it up on their wall as a reminder of 2013’s good deeds or indiscretions.

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