Cannes Lions
RAPP, Amsterdam / CENTER PARCS / 2010
Overview
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Credits
Outcome
The response on the Center Parcs mailings is not very high but very stable, never exceeding a 2,3% book-rate. This mailing scored 6% above target and contributed to a positive, creative perception of the brand – as the reactions they received showed. ‘Funny’, ‘brilliant’ and ‘nice work’ were just a few of the catchphrases coming in through the call-centre and the e-mail.
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