The creative idea: Take literally the expression “get away from it all” by making use of a striking form of advertising using a “getting away from it all” slogan.Makes letterboxes a real media.Implement geo-located distribution to appeal to a target market with a potential interest in the proximity of the destination (less than 3 hours travel).

Operation in progress, conversion rate to follow.To date, a 20% increase in enquiries about the breaks