The idea was to surprise people in their daily lives, when their desire for a long distance beach holiday is most pressing. So in winter time we prepared the exits areas of appartment bulidings and business buildings that were in the same neighbourhood as Club Med travel agencies.Covering the window panels with posters we created the impression that the most attractive Club Med holiday locations were only one step away.

During the 2-month-promotion period, traffic in the promoted Club Med travel agencies was raised 25% and sales of long distance travels were increased by 12% making the “Doors to Paradise” promotion the most effective for Club Med in the last decade.