We aimed at creating a new brand website which would express the brand claim of “life freshness” (“Fraîcheur de vivre”), show the consistency between the brand and its products and modernise the brand image toward the 15-34 age target.Therefore, we created an entertaining and informative website where you can navigate according to your feelings and senses in a “galaxy like” interface. Each product and each brand fact is presented through its own space into the galaxy and each product insights are expressed through design, music and content.